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Email Marketing Packages

Our Email Marketing Packages

Bronze - from £30/mSilver - from £35/mGold
  • One time Set up fee - £20/thousand email addresses
  • Bronze monthly campaign
  • Email Marketing PackagesChoice of 2 templates
  • Branding
  • Reporting
  • One time Set up fee - £20/thousand email addresses
  • Silver monthly campaign
  • Email Marketing PackagesChoice of 2 templates
  • Branding
  • Reporting
Quotes are based on:
  • Template design
  • Email Marketing PackagesSize of List
  • Frequency of campaigns
  • Reporting

Email Marketing – How it Works

Email Marketing - How it Works?

Step 1 - We establish which of your customers has an active email address and wants to hear from you. See Set Up below.

Step 2 - We send a monthly email campaign to this list - See Demos. Customers open the email, see the promotions and click on the links which take them directly to the relevant page on your website.

Step 3 - You receive a report which gives you a breakdown of the campaign statistics including the return on your investment.

Try it out

Try it out for FREE!

Email Marketing Free TrialEmail Marketing Free TrialYep - absolutely free. 

We will set up your email list then send out your free trial email campaign and provide you with the report that comes with the standard package.
Your email campaign is completely free. We will only charge you for setting up your list (See Set Up Fee below) if and when you take out one of our packages after your free trial. So there is no risk on your part - may as well give it a go!
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Additional info and FAQs

Package Details, Extras and FAQs

Set Up FeeBronze Package - from £30/mSilver Package - from £35/mGold PackageExtrasFAQs

Set Up Fee

Setting up your email list is a critical part of successful email marketing. It is vital that:

  • Only your customers who want to receive your emails do so.
  • The emails used are up to date and kept up to date.

Nobody likes to get unwanted email marketing campaigns, so we take the setting up of your list seriously. After all you neither want to alienate your customers nor waste money sending out unwanted emails.

All packages have a one off set up fee of £20 per thousand (or part thereof) email addresses provided. This covers the initial direct email plus list cleansing.

How do we do this?

We email all your customers with an introductory email letting them know that you will be sending out offers/promotions via an email newsletter once a month. We will also ask them to let us know if they do now want to receive this. We will then remove those replies from the mailing list plus all those which bounce back. This will then provide us with an active mailing list. Of course your customers will be able to unsubscribe from the list at any time.

Each month we will add in new customers to the mailing list.

Bronze Package Pricing Options

1 year of 12 monthly campaigns - £360 (equivalent of £30/month)

6 months of 6 monthly campaigns - £210 (equivalent of £35/month)

Monthly - £45/month

Bronze Monthly Campaign

In collaboration with Formby Tool Hire we have constructed a full years worth of email campaigns which focus on promoting a different set of tools each month according to the seasonal variations. These promotions are accompanied by an introductory message. We will provide you with the details of all of these campaigns so that you can see what is coming up and when.

The tools which are carried in the promotions are typical of the tools that all tool hire businesses provide to their customers. Within the campaign we do not specify the details of individual tools as the make an model may vary eg we would promote a petrol rotary push lawn mower without giving the specifics, along with a statement that the actual tool offered may vary from the picture.

Choice of 2 templates

Each month will have 2 different standard campaigns to choose from.

  1. The first option will have 3 tools on offer with varying discounts within a particular category eg Gardening.
  2. The alternative will be a set discount (eg 15%) across a category of tools eg Flooring or Excavators.

With both these options you do not need to do anything other than be aware of what is on offer for the month (we will provide you with the details in advance) and make that offer available to your customers. If we manage your website then we will take care of that as well.

The 2 templates that we use for the Bronze and Silver Campaigns enable us to promote either a specific set of tools or a discount across a category - or, in the case of the Silver Campaign, we can do both. See the Demo Campaigns as examples.

Branding

Whilst we use specifically designed templates for both the Bronze and Silver Campaigns we will brand these to your business. This branding is covered as a part of the initial set up.

Reporting

You will receive a report following every campaign that goes out. You will be able to see all the key statistics including the percentage of emails opened and the number of clicks through to your website. We will also track visitors to your website from your campaigns, capture order information, and pass that information back to you. Then you can view purchase details, conversions, and total sales.

Silver Package Pricing Options

1 year of 12 monthly campaigns - £420 (equivalent of £35/month)

6 months of 6 monthly campaigns - £240 (equivalent of £40/month)

Monthly - £45/month

Silver Monthly Campaign

The Silver Monthly Campaign is very similar to the Bronze with the exception that you choose which tools you want to promote (maximum of 6 individual tools) or which category/ies you want to provide a discount on. You can even do a mix and match with a broad time limited discount across all tools or specific categories, plus set discounts on a number of key tools.

Choice of 2 templates

Each month will have 2 different standard campaigns to choose from.

  1. The first option will have 3 tools on offer with varying discounts within a particular category eg Gardening.
  2. The alternative will be a set discount (eg 15%) across a category of tools eg Flooring or Excavators.

With both these options you do not need to do anything other than provide us with the details of what you want to offer (which tools and/or category) and make that offer available to your customers. If we manage your website then we will take care of that as well.

The 2 templates that we use for the Bronze and Silver Campaigns enable us to promote either a specific set of tools or a discount across a category - or, in the case of the Silver Campaign, we can do both. See the Demo Campaigns as examples.

Branding

Whilst we use specifically designed templates for both the Bronze and Silver Campaigns we will brand these to your business. This branding is covered as a part of the initial set up.

Reporting

You will receive a report following every campaign that goes out. You will be able to see all the key statistics including the percentage of emails opened and the number of clicks through to your website. We will also track visitors to your website from your campaigns, capture order information, and pass that information back to you. Then you can view purchase details, conversions, and total sales.

Gold Package

Gold Package Pricing

Each Gold Package will be priced individually and will take into account all of the following details.

Set Up

This is the same as the Bronze and Silver Packages with the exception of the Email Template Design.

Email Template Design

Here you have the opportunity to choose from one of our email template designs (branded to you of course) or for us to develop an email template specific to your needs. We would discuss this with you and then create a design just for you.

Frequency of Campaigns

Whilst the Bronze and Silver Packages send an email out every month, you can choose to send them out at whatever frequency suits you, though we would not recommend more than 1 per week. Alternatively you may choose to send different email campaigns to specific segments of your email list depending on their needs (homeowner, trade account, etc) or their buying patterns. Again we would discuss this with you and set it up accordingly.

Subscriber Numbers

The final cost of your Gold Package will take account of and include the number of subscribers on your list and the number of emails going to them over the course of 1 month.

Reporting

You will receive a report following every campaign that goes out. You will be able to see all the key statistics including the percentage of emails opened and the number of clicks through to your website. We will also track visitors to your website from your campaigns, capture order information, and pass that information back to you. Then you can view purchase details, conversions, and total sales.

One Off Email Campaigns

If you want to send an email campaign outside of the package that you have purchased, we will arrange that. The cost for this is a set fee of £45 plus the subscriber number fee (if relevant).

Subscriber Numbers

The Bronze and Silver Packages include 1 monthly email campaign going out to up to 2000 subscribers. After 2000 subscribers there is an additional fee of £10 per 1000 or part thereof. This also applies to One Off Email Campaigns (see above).

Exclusivity

This is the opportunity to hold exclusivity over a set road mileage from a specific store. In practice what this means is that we would not provide our email marketing services to another tool hire business within a set distance from your store. Distance is measured by road and not radius. It should be noted that exclusivity for our website services and our email marketing services are provided and sold separately as some tool hire businesses chose to purchase the email marketing service without having the website service.

10 and 20 mile exclusivity for our email marketing services can be purchased as follows

  • 10 mile exclusivity – £350/store/year
  • 20 mile exclusivity – £650/store/year

Where you have multiple stores which overlap geographically we will negotiate with you to provide a lower cost overall exclusivity.

Email marketing campaigns - aren't these just a nuisance?

Actually many people are keen to receive relevant email marketing messages as they usually help them to save money by providing them with access to sales, offers and promotions that they would otherwise not have know about. The key thing is not to be sending people campaigns when they don't want them, which is why we set up the list in the way that we do - see Set Up.

What is the difference between the packages?

Our Bronze Package is designed to promote tools which are regularly needed for the time of year. These are decided in collaboration with our partners at Formby Tool Hire and you will know for the year ahead what is contained in each of the email campaigns. You will also get a reminder 1 month ahead of the forthcoming promotions.

Our Silver Package provides you with the opportunity to promote whatever tools you want from your catalogue. So every month you choose what tools you want to promote and we do the rest.

Our Gold Package provides you with the opportunity to have an email template designed for you, and to send out emails at whatever frequency you want. All Gold Packages will be costed individually.